In the digital marketing industry

, website traffic is often divided up into paid visits that arrive through clicks on online advertisements and “organic” attention that results from appearances in search engine results and other avenues that require no direct investment. Search engine optimization, or SEO, is the attempt to improve levels of organic traffic by positioning a website higher … Continue reading “In the digital marketing industry”

, website traffic is often divided up into paid visits that arrive through clicks on online advertisements and “organic” attention that results from appearances in search engine results and other avenues that require no direct investment. Search engine optimization, or SEO, is the attempt to improve levels of organic traffic by positioning a website higher in the results returned by search providers like Google.

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