Monthly Archive: July 2011

Strategies for Better ‘Link Building’ and Improving Your SEO

The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google’s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created.

Links that go from another site to yours are called backlinks because they point back to your pages. Building these links, which point back to your website, can help improve your site’s search engine optimization (SEO).

So if you’re still using outdated link-building techniques — such as automated directory submissions or “10,000 links for $10” package purchases — it’s time to devise a new, updated link building strategy. For best results, focus your activities on the following techniques:

1. Guest posting.
The process of guest posting refers to drafting an article that will be published on another person or company’s website. Not only can this technique give you access to a new audience, it can also help you secure at least one valuable backlink pointed at your own site.

To maximize the value of this strategy, work with well-known, highly regarded blogs and send only your best content to these publishing sites. Guest posting is all about the relationship you build with another site and its audience. It’s not a technique that can be automated by sending any old article to any old publishing blog in order to secure a link or two.

2. Creating infographics.
People often like to share infographics — images that share data in a graphic, aesthetically-pleasing way. If you take the time to develop an interesting, attractive infographic, it’s likely to be shared from person to person, resulting in new links every time your graphic is referenced on another site.

To determine whether or not your infographic meets these criteria, ask yourself the simple question, “Would I share this with a friend?” If you can’t answer “Yes” to this question, chances are your infographic could use some tweaking before it’s released.

It can take time and money to develop a worthwhile infographic but, when done right, this investment can pay off in terms of the number of links that ultimately result from your graphic’s distribution.

3. Building links over email.
With Google cracking down on sitewide links — links found in blog sidebars and footers that appear on every page of the site — developing “in-content” links will be a crucial part of the link building process this year. In-content links are ones that are in the body content of the referring site’s pages.

The best way to find these links is through a process called email link building, in which you email potential linking websites and request that your link be placed on a relevant page of content. For example, if you run a local restaurant and encounter a website that lists all the small businesses in your area, emailing the owner of the site and requesting that a link to your business website is a way to generate new, valuable links.

Related: 6 Ways to Make Your Content Go Viral

4. Creating viral content.
You might be surprised that one of the most effective link-building techniques doesn’t involve any type of outreach at all.

Viral content creation refers to the process of publishing highly valuable, highly shareable content on your website and then seeding your links on popular social networks. If you create remarkable content, people should want to share it with others, ideally leading to an influx of backlinks that occurs without your direct involvement in building each and every link.

Although there’s no hard and fast formula for creating viral content online, you can analyze pieces that have been shared widely for clues to what made it so popular. Often times, it is content that captures emerging trends or is simply absurd or entertaining.

5. Analyzing competitor links.
Examining your competitors’ link profiles can be done using simple tools like Majestic SEO (free plan available with paid plans starting at $49.99 per month) and Open Site Explorer from SEOmoz (free plan available with paid plans starting at $99 per month). Both allow you to view the websites that are linking back to your competitors’ websites.

Viewing your competitors’ backlink profiles should give you plenty of ideas for potential sources that should be linking back to your website as well. You’ll want to qualify these opportunities, as replicating a competitor’s spam links won’t do your website any favors. Maintain strict link-building criteria throughout your own efforts that focus on generating high-value links that will appear as natural as possible to the search engines.

Jasa Seo : SEO blogs and articles are a really really important

SEO blogs and articles are a really, really important part of our online PR services and social media management. At The Content Factory, we write around 40 SEO blogs and articles per week for our clients — not including landing pages — and each one helps drive traffic to their websites. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand.

Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO article writing services know that if you build it, they will come…but only if you build it the right way.

Here are the 7 secrets of professional SEO article writers:

  1. Get your keyword research on. If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a spreadsheet. Keep track of how many times you work the keywords into your web content writing, and use the right tools to track where you rank for the keywords you target. Don’t know where to get started? Check out our comprehensive guide to keyword research for SEO.
  2. Put the keywords to work. It’s not enough to just use the keywords in 2-3% of the copy. You need to put the primary keyword in the title of the blog/article, as well as in the first and last sentence. By doing this, the keywords stand out to the search engine crawlers, as well as the eyes of the readers. Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do — it’s one of the tricks of the trade for professional SEO article writers.
  3. Write about something people care about. Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).
  4. Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all. Still, search engines tend to give preference to longer blogs and articles. Try to shoot for at least 300 words, but if you can get to 500 or more, go for it. There has been a lot of research that shows that search engines tend to favor “in-depth” content of at least 2,000 words — we’ve seen this work for ourselves and our clients, and many of TCF’s most popular blog posts are at least 1,500 words.seo blog for seo article writers
  5. Optimize the optimization of your web content writing. If you use WordPress as your blogging platform, there are lots of free online PR tools (in the form of plugins) you can take advantage of. At The Content Factory, we use Yoast and Shareaholic, along with several others. Free and easy web PR is as simple as hitting the “install now” link.
  6. Edit your work. The only difference between professional SEO article writersand regular people is an eye for self editing. Programs like OpenOffice, Google Docs and Microsoft Word make it easy — the red and green squiggleys give most of it away. Having an eye for aesthetically pleasing formatting is also important. Stay away from super long paragraphs and sentences that go on for miles.
  7. Become your own online PR agency. Once you’ve written and posted the fresh content, the work is only half complete. The final step of all web content writing is acting as your own online PR agency — link to your content all over the place. Comment on blogs and link back to your site. Submit your content to Digg, Reddit and StumbleUpon. Social media management and web content writing go hand-in-hand, and as soon as you hit the “Publish” button on your fresh article or blog, you should tweet your heart out

FOR IMMEDIATE RELEASE

 

(Park Ridge, Illinois)– More than a century ago, the American Society of Safety Engineers ( was founded as a bridge between America’s workforce and its leaders. Since that time, the company has grown to include more than 37,000 OSH professionals around the world and branched out into 150 chapters, eight regions, 40 sections and 70 student sections globally. In line with the ASSE’s overall goals of promoting and improving safety in the workplace, Digital Marketing Director Ian Phillips has released the company’s latest itinerary of events for the coming months.

Said Phillips, “ASSE is dedicated to advocacy as well as professional development. We’ve set the standards for excellence and ethics in the occupational safety, health and environmental community. In doing so, we’ve aided in preventing workplace fatalities, injuries and illnesses; reducing lost time and workers’ compensation costs; increasing productivity and boosting employee satisfaction ratings for our members and non-members alike. This year’s events are the latest extension of our goals.”

Later this month, the ASSE-hosted Center for Safety and Health Sustainability will be presenting the findings of its recent studies surrounding human capital and corporate financial performance to stakeholders during a CSHS workshop in Chicago. Among other upcoming events is the annual Safety 2017 Professional Development Conference and Exposition to be held in Denver at the Colorado Convention Center. This year’s conference and expo is set for June 19 through 22 with a range of speakers, educational opportunities and other resources being extended to attendees. Those interested may register or request further information or via the ASSE website,

An array of live webinars geared toward various industries are likewise scheduled for the months to come. Certificate programs currently being offered through ASSE include the Certificate in Safety Management, Global Safety Management and Risk Assessment as well as the Executive Program in Safety Management and ISO 45001. CSP, ASP, CHST, OHST and math review certification preparation workshops will be held across the United States with on-demand learning also provided. More in-depth details regarding these and other events are available at

ALL ABOUT ENVIRONMENTAL COMPLIANCE.

Both public and private groups are not exempted from any existing environmental laws currently promulgated in their municipality – and they must also be fully familiar with all these given laws should they end up making decisions with regards to environmental compliance without necessarily ending up in trouble with other government groups. It is high time that both public and private sectors realize that any acts of contamination in the air and water, they must be fully responsible for. It is not uncommon for business owners, big and small, to think of shifting to an environmentally-friendly business as a two-way street. On the one hand, many people would think that focusing on an environmental production type of business would be highly beneficial to nature and the local neighborhood; however not many are on board with the idea as there are also those people who consider it to be an additional cost to their business that cannot be recovered. Understandably though, as an entrepreneur, what would it be advisable for you to do is to learn how to combine profit and expense with environmental compliance margins. Yes, practicing environmental safety and responsible business management is, and always should be the answer.
Why People Think Services Are A Good Idea
Over time, once you have setup the needed elements to make your business become environmentally friendly – like air permits and hazardous waste management plans – then by constant screening and monitoring you will be able to pinpoint what is working and what does not. As days pass by and you start to perceive what is working and those that are not, then your administration will begin to implement policies that are geared for the benefit of the environment.
3 Options Tips from Someone With Experience
Also, it is a common argument that some business owners are thinking of going green as nothing but more of an unnecessary burden and expense on their part, when in fact it would really be beneficial for them aside from helping the earth. If only your organization can natural answer the expense’ side of the business, chances are you will realize that by focusing on becoming environmentally responsible, you have opened the business for other possibilities and great potentials. The bottom line here is that, by going green, your business aims to pass any environmental consulting policies and attract businesses and clients who are after the same goals too. In the end, being conscious on how your business affects the environment is really a win-win situation for any business. While it is true that there is only so much that you can do as a private business entity, but becoming environmentally conscious and responsible for it is always a good start. As time goes by, implementation of the needed rules and regulations is a must for the benefit of the business and the environment in general.